Transactional Emails are generated after a particular action has taken by the user. The content of that email is one-to-one, highly personalised and fully dedicated to the user action.
For example, when you fill the Signup form, you receive a thank you or welcome email. This email is a transactional email.
It can fall into different categories such as welcome/thank-you email, order confirmation, reminder/notification, and request email.
Transactional emails have more open, click and conversion rate than marketing emails. In this infographic, you’ll find 11 amazing facts which guide you why you should consider transactional email into your marketing strategy.
An Infographic by Sarv.com.