It’s the most wonderful time of the year…well, for summer-weary parents at least. The first day of school is just around the corner. And while kids everywhere are dreading the end of their summer vacations, retailers are also welcoming the season with open arms.
Ahh yes, now that it’s August, it’s safe to say the back-to-school shopping season is in full swing, bringing with it an anticipated $828 billion in sales. To make that number a little more digestible, that boils down to about $606 in spending per family. Then multiply that by the more than 50 million kids currently enrolled in a public elementary or secondary school in the U.S. and you can see how this equation turns into a tremendous opportunity for brands.
So how can you tap into some of this spending? This infographic from The Shelf breaks down a few of those details so that your brand can make the most of this shopping frenzy.