The impact that social media have had on people’s private and professional lives is unprecedented compared to any other Internet phenomenon. Social media has changed the way that people meet and engage in the way that business is conducted. The three top social media sites that have influenced modern society are Facebook, Instagram and Twitter.
Facebook is one of the most popular and influential social media platforms in the world. It is used by 1.59 billion people. Instagram and Twitter have approximately 400 million and 300 million users, respectively.
The highest percentage of Social Media users reside in North America where the social media penetration rate is 59%. This stands to reason as Facebook, Instagram and Twitter were all launched in North America. South America has the second highest social media penetration rate of 50%. This is followed by West Europe and West Asia with 48% each, East Europe and Oceania with 45% and Central America with 40%. The lowest penetration rate of social media is in Central Asia, Africa and South Asia.
To find out 115 facts about social media, take a look at the detailed infographic below. This infographic was created by the team at Skilled.co and users over 30 reliable sources.
An infographic by Skilled.co.