Customer engagement and loyalty are two of the most precious goals of every marketer. And there is no better way of achieving them other than letting them experience what your brand can offer.
This approach to marketing is called experiential marketing. According to Pearlfinders Global Index 2016, there is a continuous increase in demand for experiential marketing services worldwide, as companies all see the effectiveness of this marketing approach. In Asia alone, there is a record high of 10% growth in the number of brands wanting to invest for experiential this year.
If you are behind this marketing trend, this is your chance to take a quick tour around the ins and outs of experiential marketing. With the expertise in corporate events management, brand activation and product launch, M2Live presents to you, everything you need to know about experiential marketing.
An infographic by M2Live.