Ecommerce trends and stadistics #infographic #eCommerce

The technological changes and the urge to facilitate the end consumer, even more, are the core reasons that set new standards for the industry. The online shopping businesses are flourishing by making their websites more user-friendly which may include simplifying the checkout system, removing ambiguities about product and shipping costs, and having an alluring web design.

The trends of an industry or field do not remain same as the changing needs of the end consumers compel managers to pursue other means and methodologies for success. The trends and statistics defined in the following info-graphics are the derived by thoroughly studying market trends, expert opinion and best practices for gaining customer reach and facilitation.

Regarding cart abandonment, the info-graphics states that about 28% of online buyers do not finish the order due to the ambiguity of shipping cost. It also brings into limelight the consumer behaviors that restrict them to check out successfully. The statistics also reveals that existing customers are more likely to purchase your products with discounts. Free shipping proves to be revenue booster because the survey shows that 24% people are interested in spending more on shopping to waive off shipping charges.

The statistics about social media are amazing because most of the people reported that they are kept informed about favorite products through social media and that Facebook leads other networks in conversion rate. Have a look at the info-graphic for detail insights about the trends and statistics that may help you grow your online business.

An Infographic by fmeaddons.com.

10 Tips for Structuring URLs To Rank Higher #infographic #URL #SEP

An online business is known and remembered by the link address that is either shared on social networks or optimised in search engine results. Regardless of the source, a user visits your website; it is the URL that carries an utmost significance. The users tend to remember URLs of their favourite stores just the way people recognise shops in real life from where they have either purchased something or would like to purchase later.

If you have noticed the shops you regularly visit, where the addresses are explicitly mentioned either on the banners, visiting cards, or shopping bags just to let you remember at least the markets or streets if you forget their business name. The same applies to online businesses.

The URL structure got its importance because it is your virtual address. So, to make your buyers remember your store, or entrust the potential customers that they are roaming around a genuine shop, different strategies are adopted to enhance the URL structure for higher human readability, search engine friendliness, and trustworthiness. A few of them are highlighted in the infographic

An Infographic by FME modules.