Understanding the Stages of Your Sales Funnel #Infographic #Funnel

It is imperative for all business ventures to define their goals before anything else such that having a well-planned strategy must always be on top of any business process. However, achieving this requires knowing your market first. This is where a sales funnel comes in.

A sales funnel should always be present in any business process, as it acts as a guide in tracing the conversion process in a very systematic and reasonable manner. To determine the stages of your sales funnel and get a full understanding of each give you the opportunity to know your consumers more, as well as enable you to create strategies that would best fit each part of the funnel.

In this way, you could maximize every stage and come up with strategies that would most likely work for your customers, and at the same time, minimize the efforts and costs for it. Learn more and explore the stages of your sales funnel, as well as how to maximize each with this infographic to step up those conversion rates!

An infographic by PureB2B.

Outbound VS Inbound Lead Generation #Infographic #LeadGeneration

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

With outbound lead generation, the marketer initiates the first interaction by sending out a message to potential leads. The best examples of outbound lead generation are direct emails and phone calls.

Inbound lead generation, on the other hand, allows your prospects to come to you through SEO and the provision of valuable content. Unlike outbound lead generation, it’s the prospect who decides when and how they will reach you.

The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website.
Here’s an infographic that shows the other differences between the two and what each approach can do for your business.

An infographic by PureB2B.