EXPERIENTIAL MARKETING 101 #Infographic #Marketing

Customer engagement and loyalty are two of the most precious goals of every marketer. And there is no better way of achieving them other than letting them experience what your brand can offer.

This approach to marketing is called experiential marketing. According to Pearlfinders Global Index 2016, there is a continuous increase in demand for experiential marketing services worldwide, as companies all see the effectiveness of this marketing approach. In Asia alone, there is a record high of 10% growth in the number of brands wanting to invest for experiential this year.

If you are behind this marketing trend, this is your chance to take a quick tour around the ins and outs of experiential marketing. With the expertise in corporate events management, brand activation and product launch, M2Live presents to you, everything you need to know about experiential marketing.

An infographic by M2Live.

Are Trade Shows Worth The Cost? #Infographic #TradeShow

Trade shows aren’t the most affordable marketing channel to acquire new customers, but that doesn’t mean they can’t be profitable. You have to rent the space, buy or rent an exhibition stand including getting the graphics printed, travel expenses, marketing costs, and more.

Despite the enormous cost of exhibiting at trade shows, the industry is still on the rise and, in 2018, the industry is predicted to hit an all-time high regarding the number of attendees and number of exhibitors.

In this infographic, we cover the four key metrics that you have to pay attention to as a business to justify the cost of exhibiting at a trade show.

An infographic by Selby’s.

9 Types of Social Media Influencers #Infographic #Influencers #SocialMedia

Gone are the days when marketing was confined in the box of conventional marketing channels. Aside from traditional media, marketers today have found a new and better way to reach out to a larger scale of audience. Thanks to social media, increasing brand’s presence and engaging with target consumers have become a whole lot easier for marketers without costing too much.

If you want your brand to be known more online, social media influencers are an excellent choice. With their loyal fanbase, authenticity, and ability to encourage interaction, they can easily extend your brand’s reach while gaining potential customers.

However, choosing the right social media influencer for your marketing campaign can be challenging. There are many factors to consider–and the great numbers of followers, likes, and shares are not enough.

If you’re clueless on which social media influencer to use for your marketing’s advantage, here’s a must-see infographic by M2Social, one of the trusted digital advertising agencies in the Philippines, to guide you on the different types of social media influencers.

An infographic by M2Social.

How to Rock Your Back-To-School Sales & Marketing #infographic #backtoschool

It’s the most wonderful time of the year…well, for summer-weary parents at least. The first day of school is just around the corner. And while kids everywhere are dreading the end of their summer vacations, retailers are also welcoming the season with open arms.

Ahh yes, now that it’s August, it’s safe to say the back-to-school shopping season is in full swing, bringing with it an anticipated $828 billion in sales. To make that number a little more digestible, that boils down to about $606 in spending per family. Then multiply that by the more than 50 million kids currently enrolled in a public elementary or secondary school in the U.S. and you can see how this equation turns into a tremendous opportunity for brands.

So how can you tap into some of this spending? This infographic from The Shelf breaks down a few of those details so that your brand can make the most of this shopping frenzy.

An infographic by The Shelf

12 Tips for a Successful PPC Advertising #infographic #Advertising

As People spend more time on their laptops and smartphones than in watching television and listening to radio, marketers find online advertising a crucial element for sales funnel and brand promotion. The problem is, there are numbers of platforms to launch a campaign. Even more problematic: it is quite a labyrinth to go through the logic of pay per click.

No wonder, beginners, and even long-time PPC advertisers are commonly puzzled as to how their pay-per-click campaign will come to fruition. Online marketing is really prone to fall into clutter.But we can help you escape from this entanglement of difficulty. In this infographic, you will learn pay-per-click tips on how to maximize an advertising campaign on the internet.

Here’s an infographic by The Partnership, a digital marketing agency in the UK. The first part of the infographic, PPC Jargon Made easy, will equip you with the essential concepts of PPC campaign. For a long time PPC advertisers who would want to get tips and tricks, we will get you on board 12 easy and practical tips for launching your PPC campaign.

An Infographic by thepartnership.eu.com.