It’s not a surprise that the world has become more visual today, given that human beings are biologically wired to process visuals 60,000x times faster than text. Moreover, the digital revolution, which has given people easy access to smart devices, has further reinforced visual communication, fundamentally changing marketing for everyone.
People are 40% more likely to respond and learn better when anything is accompanied by visuals. Research shows that 80% of people skim articles online, but they are 94% more likely to view articles with visual.
With human beings’ attention span dropping from 12 seconds to 8 seconds (and the goldfish has an attention span longer than us… 9 seconds to be exact!), it has become essential that brand messages, in any form, should contain visual content and be shorter. And the trick is using a visual element or two to convey something that would otherwise take a thousand words.
Online marketers predict that by 2019, 80% of all internet traffic will be video, and at this rate, it’s quite obvious that visual communication is a marketing medium that is going to stay around for several years. Hence, adapting your marketing strategy to be more visual is the best way to future-proof your brand.
See the infographic to find the staggering visual communication statistics and tips you need to know.
An infographic by Creately.