12 Tips for a Successful PPC Advertising #infographic #Advertising

As People spend more time on their laptops and smartphones than in watching television and listening to radio, marketers find online advertising a crucial element for sales funnel and brand promotion. The problem is, there are numbers of platforms to launch a campaign. Even more problematic: it is quite a labyrinth to go through the logic of pay per click.

No wonder, beginners, and even long-time PPC advertisers are commonly puzzled as to how their pay-per-click campaign will come to fruition. Online marketing is really prone to fall into clutter.But we can help you escape from this entanglement of difficulty. In this infographic, you will learn pay-per-click tips on how to maximize an advertising campaign on the internet.

Here’s an infographic by The Partnership, a digital marketing agency in the UK. The first part of the infographic, PPC Jargon Made easy, will equip you with the essential concepts of PPC campaign. For a long time PPC advertisers who would want to get tips and tricks, we will get you on board 12 easy and practical tips for launching your PPC campaign.

An Infographic by thepartnership.eu.com.

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11 Reasons Why You Should Start Using Transactional Emails #infographic #emailmarketing

Transactional Emails are generated after a particular action has taken by the user. The content of that email is one-to-one, highly personalised and fully dedicated to the user action.

For example, when you fill the Signup form, you receive a thank you or welcome email. This email is a transactional email.
It can fall into different categories such as welcome/thank-you email, order confirmation, reminder/notification, and request email.

Transactional emails have more open, click and conversion rate than marketing emails. In this infographic, you’ll find 11 amazing facts which guide you why you should consider transactional email into your marketing strategy.

An Infographic by Sarv.com.

Outbound Vs. Inbound Lead Generation #infographic #leadgeneration

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

Here’s a quick guide to inbound and outbound lead generation, and what each approach can do for your business.

Outbound Lead Generation
Outbound Lead Generation is also called “interruption lead generation”. Using this approach, the marketer initiates the first interaction by sending out a message to potential leads. The best examples of outbound lead generation are direct emails and phone calls.

In today’s highly connected world, there has been some debate about the effectiveness and relevance of outbound lead generation techniques. While it’s a more “old school” approach, the outbound lead generation method can still work if spruced up with some of today’s modern tactics and technologies.

Inbound Lead Generation
Inbound Lead Generation is when you allow your prospects to come to you through SEO and the provision of valuable content. Unlike outbound lead generation, it’s the prospect who decides when and how they will reach you.

The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. However, one of the main challenges of inbound lead generation is standing out from the crowd. Even if you provide compelling content and utilise paid ads, it can still be difficult to remain visible amidst the competition.

Which is better? Take a look at this infographic to find out.

An Infographic by Pure B2B.