How A24 Films Brilliantly Marketed ‘The Witch’ #Infographic #TheWitch

In February 2016 A24 Films brought the indie supernatural horror movie ‘The Witch’ to theaters. It was a difficult sell to mainstream audiences due to its odd premise. The film which was budgeted at around $3 million USD earned over $25 million after 6 weeks at the North American box office.

We decided to take a look at the timeline of A24’s brilliantly executed social media strategy. We broke it down to the exact dates that each social account (FB, YouTube, Twitter, Instagram) went live. In the end – the little film managed to hold its own while competing with much larger Hollywood blockbusters.

An infographic by MassiveKontent.

Outbound VS Inbound Lead Generation #Infographic #LeadGeneration

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

With outbound lead generation, the marketer initiates the first interaction by sending out a message to potential leads. The best examples of outbound lead generation are direct emails and phone calls.

Inbound lead generation, on the other hand, allows your prospects to come to you through SEO and the provision of valuable content. Unlike outbound lead generation, it’s the prospect who decides when and how they will reach you.

The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website.
Here’s an infographic that shows the other differences between the two and what each approach can do for your business.

An infographic by PureB2B.

Email Marketing by the Numbers #Infographic #Marketing

Want to hear a scary story? Not Freddy Krueger scary, but more like alarming. Depressing. Even knee buckling. People are still questioning the effectiveness and ROI when it comes to email marketing.

Frankly, these people just don’t get it. We feel sorry for these people, and wish them all the best. But the truth is they’re wrong. Very wrong.

If you did a search for email marketing statistics, it would be nearly impossible to find any that make you think email marketing is dead or on its way out the door as an effective marketing channel. Below you’ll find our gift to you.

We’ve traveled to the corners of the web to find all of the email marketing statistics we could and place them all here for you. So if you’re ever thinking about dumping email marketing, need a strong shot of assurance, or just want to find some interesting email insights, this is your launch pad.

An infographic by Delivra.

10 Straightforward Tips for A Successful Product Launch #Infographic #ProductLaunch

Planning out for a product launch can be a struggle. It is a very crucial event; that’s why you give extra attention and detail as to how it should turn out. This is just normal, as the event itself is as important as the product to be introduced to the market. In the sea of competitors and industry experts, it is only imperative that you show your best!

If it is a real hard struggle for your business to pull a successful product launch; if you do not know where to start and how to execute what you’ve planned out, M2Live can help you get through with all these. With its expertise in corporate events management and long experience in product launches, M2Live gives you 10 straightforward tips to pull a successful product launch.

Learn more straightforward tips to have a successful product launch in this infographic.

An infographic by M2Live.

EXPERIENTIAL MARKETING 101 #Infographic #Marketing

Customer engagement and loyalty are two of the most precious goals of every marketer. And there is no better way of achieving them other than letting them experience what your brand can offer.

This approach to marketing is called experiential marketing. According to Pearlfinders Global Index 2016, there is a continuous increase in demand for experiential marketing services worldwide, as companies all see the effectiveness of this marketing approach. In Asia alone, there is a record high of 10% growth in the number of brands wanting to invest for experiential this year.

If you are behind this marketing trend, this is your chance to take a quick tour around the ins and outs of experiential marketing. With the expertise in corporate events management, brand activation and product launch, M2Live presents to you, everything you need to know about experiential marketing.

An infographic by M2Live.