Outbound VS Inbound Lead Generation #Infographic #LeadGeneration

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

With outbound lead generation, the marketer initiates the first interaction by sending out a message to potential leads. The best examples of outbound lead generation are direct emails and phone calls.

Inbound lead generation, on the other hand, allows your prospects to come to you through SEO and the provision of valuable content. Unlike outbound lead generation, it’s the prospect who decides when and how they will reach you.

The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website.
Here’s an infographic that shows the other differences between the two and what each approach can do for your business.

An infographic by PureB2B.

10 Tips for Structuring URLs To Rank Higher #infographic #URL #SEP

An online business is known and remembered by the link address that is either shared on social networks or optimised in search engine results. Regardless of the source, a user visits your website; it is the URL that carries an utmost significance. The users tend to remember URLs of their favourite stores just the way people recognise shops in real life from where they have either purchased something or would like to purchase later.

If you have noticed the shops you regularly visit, where the addresses are explicitly mentioned either on the banners, visiting cards, or shopping bags just to let you remember at least the markets or streets if you forget their business name. The same applies to online businesses.

The URL structure got its importance because it is your virtual address. So, to make your buyers remember your store, or entrust the potential customers that they are roaming around a genuine shop, different strategies are adopted to enhance the URL structure for higher human readability, search engine friendliness, and trustworthiness. A few of them are highlighted in the infographic

An Infographic by FME modules.