Trade shows aren’t the most affordable marketing channel to acquire new customers, but that doesn’t mean they can’t be profitable. You have to rent the space, buy or rent an exhibition stand including getting the graphics printed, travel expenses, marketing costs, and more.
Despite the enormous cost of exhibiting at trade shows, the industry is still on the rise and, in 2018, the industry is predicted to hit an all-time high regarding the number of attendees and number of exhibitors.
In this infographic, we cover the four key metrics that you have to pay attention to as a business to justify the cost of exhibiting at a trade show.
An infographic by Selby’s.