Is Your Marketing Strategy Post-Digital Ready? #Infographic #Marketing

It’s not a surprise that the world has become more visual today, given that human beings are biologically wired to process visuals 60,000x times faster than text. Moreover, the digital revolution, which has given people easy access to smart devices, has further reinforced visual communication, fundamentally changing marketing for everyone.

People are 40% more likely to respond and learn better when anything is accompanied by visuals. Research shows that 80% of people skim articles online, but they are 94% more likely to view articles with visual.

With human beings’ attention span dropping from 12 seconds to 8 seconds (and the goldfish has an attention span longer than us… 9 seconds to be exact!), it has become essential that brand messages, in any form, should contain visual content and be shorter. And the trick is using a visual element or two to convey something that would otherwise take a thousand words.

Online marketers predict that by 2019, 80% of all internet traffic will be video, and at this rate, it’s quite obvious that visual communication is a marketing medium that is going to stay around for several years. Hence, adapting your marketing strategy to be more visual is the best way to future-proof your brand.

See the infographic to find the staggering visual communication statistics and tips you need to know.

An infographic by Creately.

Optical Illusions: How Colour and Shape Can Trick the Eye #Infographic #OpticalIllusions

The interpretation of color has been a much-explored topic for centuries. Many have studied the diverse ways people can interpret shading or color combinations in theoretic papers or social media examples.

The question of whether a particular dress in blue or gold, divided the internet and it, once again, sparked the debate as to how our minds interpret what we see. Cartridge People has created this innovative infographic to display examples and explanations for optical illusions. Do you see the images moving? Are you sure they are different colors? Let’s check if we can trick you. Look carefully.

If you are covering this topic in a blog post or news article, you can include this shareable piece of content with your audience and bring more depth to your work.

An infographic by Cartridge People.