The Influencer Marketing Factory completed a Social Commerce survey, asking 1,000 US responders about their experience and behavior when it comes to shop on social media. Social Commerce is taking over, studies show it is an $89 billion market currently in the US alone. In basic terms, it is the process of selling and buying products directly on social media without leaving the app. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform.
Check out this infographic by the team at The Influencer Marketing Factory and learn everything you need to know about Social Commerce.