How does SERP ranking impact click-through rates?

How does SERP ranking impact click-through rates?

This infographic by BootcampMedia summarizes how SERP rankings can influence click-through rates. The ultimate goal of an SEO campaign is to rank at the top of search engine results. But having a Top 10 ranking isn’t much use if no one clicks on it. To gain valuable leads from Google and other search engines, you need to improve your click-through rate.

“Click-through rate” (CTR) refers to the percentage of impressions that result in a click. In order to improve your the performance of your pay-per-click (PPC) keywords, as well as your organic search engine optimization keywords, you need to consider the click-through rates of both. Many factors can affect click-through rate: your meta-descriptions, images, keywords, ad copy, and the wording of call-to-action copy should all be considered. Once you know your click-through rates, you’ll be able to make more informed decisions about how to improve your ads and meta descriptions.

About Maria Kennedy

Content crafter at Infographic List. Maria Kennedy is a content creator by day and a yogi by night. When she is not working on her blogs, you can find her playing with her three boys or travelling in their van. Don't miss out on her travel and food blog >>> Travel for Food Hub.

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