This infographic by BootcampMedia summarizes how SERP rankings can influence click-through rates. The ultimate goal of an SEO campaign is to rank at the top of search engine results. But having a Top 10 ranking isn’t much use if no one clicks on it. To gain valuable leads from Google and other search engines, you need to improve your click-through rate.
“Click-through rate” (CTR) refers to the percentage of impressions that result in a click. In order to improve your the performance of your pay-per-click (PPC) keywords, as well as your organic search engine optimization keywords, you need to consider the click-through rates of both. Many factors can affect click-through rate: your meta-descriptions, images, keywords, ad copy, and the wording of call-to-action copy should all be considered. Once you know your click-through rates, you’ll be able to make more informed decisions about how to improve your ads and meta descriptions.