Gone are the days when marketing was confined in the box of conventional marketing channels. Aside from traditional media, marketers today have found a new and better way to reach out to a larger scale of audience. Thanks to social media, increasing brand’s presence and engaging with target consumers have become a whole lot easier for marketers without costing too much.

If you want your brand to be known more online, social media influencers are an excellent choice. With their loyal fanbase, authenticity, and ability to encourage interaction, they can easily extend your brand’s reach while gaining potential customers.

However, choosing the right social media influencer for your marketing campaign can be challenging. There are many factors to consider–and the great numbers of followers, likes, and shares are not enough.

If you’re clueless on which social media influencer to use for your marketing’s advantage, here’s a must-see infographic by M2Social, one of the trusted digital advertising agencies in the Philippines, to guide you on the different types of social media influencers.

An infographic by M2Social.