Tag Archives: Lead

It is imperative for all business ventures to define their goals before anything else such that having a well-planned strategy must always be on top of any business process. However, achieving this requires knowing your market first. This is where a sales funnel comes in. A sales funnel should always …

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. With outbound lead generation, the marketer initiates the …

Source: IntelliConnection