Tag Archives: Marketing

What is the role of print media in the digital age? Does it even matter in today’s Internet-centric world? Surprisingly, yes, it does. Print matters in the digital age and even more in some cases it remains the number one channel for connecting with your customers and transmitting your marketing …

Online reviews for doctors can make or break a medical practice. These days, potential patients take time to do their research online and even tend to trust online reviews just as much as personal referrals from friends or family. This infographic, created by Phase 5 Analytics, shows the journey that …

Have you ever wondered what the top jobs of the future would be? Or if your position will still be demanded in the coming years? If you are taking the first steps in your career or thinking about changing profession, you will find this infographic very interesting. The job experts …

It’s not a surprise that the world has become more visual today, given that human beings are biologically wired to process visuals 60,000x times faster than text. Moreover, the digital revolution, which has given people easy access to smart devices, has further reinforced visual communication, fundamentally changing marketing for everyone. …

We are well into 2017, and the e-commerce industry is riding on the wave of new trends and technologies. Consumers have embraced the ways of shopping online through their mobiles, and the retailers are also providing the most interactive experiences to them. According to Conversion Fanatics, customers spend 44% of …

In February 2016 A24 Films brought the indie supernatural horror movie ‘The Witch’ to theaters. It was a difficult sell to mainstream audiences due to its odd premise. The film which was budgeted at around $3 million USD earned over $25 million after 6 weeks at the North American box …

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. With outbound lead generation, the marketer initiates the …

Want to hear a scary story? Not Freddy Krueger scary, but more like alarming. Depressing. Even knee buckling. People are still questioning the effectiveness and ROI when it comes to email marketing. Frankly, these people just don’t get it. We feel sorry for these people, and wish them all the …

Planning out for a product launch can be a struggle. It is a very crucial event; that’s why you give extra attention and detail as to how it should turn out. This is just normal, as the event itself is as important as the product to be introduced to the …

Customer engagement and loyalty are two of the most precious goals of every marketer. And there is no better way of achieving them other than letting them experience what your brand can offer. This approach to marketing is called experiential marketing. According to Pearlfinders Global Index 2016, there is a …

Trade shows aren’t the most affordable marketing channel to acquire new customers, but that doesn’t mean they can’t be profitable. You have to rent the space, buy or rent an exhibition stand including getting the graphics printed, travel expenses, marketing costs, and more. Despite the enormous cost of exhibiting at …

Gone are the days when marketing was confined in the box of conventional marketing channels. Aside from traditional media, marketers today have found a new and better way to reach out to a larger scale of audience. Thanks to social media, increasing brand’s presence and engaging with target consumers have …

It’s the most wonderful time of the year…well, for summer-weary parents at least. The first day of school is just around the corner. And while kids everywhere are dreading the end of their summer vacations, retailers are also welcoming the season with open arms. Ahh yes, now that it’s August, …

As People spend more time on their laptops and smartphones than in watching television and listening to radio, marketers find online advertising a crucial element for sales funnel and brand promotion. The problem is, there are numbers of platforms to launch a campaign. Even more problematic: it is quite a …

Transactional Emails are generated after a particular action has taken by the user. The content of that email is one-to-one, highly personalised and fully dedicated to the user action. For example, when you fill the Signup form, you receive a thank you or welcome email. This email is a transactional …