Tag: Marketing

7 Top Jobs of the Future #Infographic

Have you ever wondered what the top jobs of the future would be? Or if your position will still be demanded in the coming years? If you are taking the first steps in your career or thinking about changing profession, you will find this infographic very interesting.

The job experts team at SG Jobs has put together this infographic visualizing what will be the top 7 jobs of the future. Can you guess? You may be able to predict a few of them, but some other will be a real surprise. Check it out and make sure you have a ‘future-proof’ job.

7 Top Jobs of the Future

An infographic by SG Jobs.

Is Your Marketing Strategy Post-Digital Ready? #Infographic #Marketing

It’s not a surprise that the world has become more visual today, given that human beings are biologically wired to process visuals 60,000x times faster than text. Moreover, the digital revolution, which has given people easy access to smart devices, has further reinforced visual communication, fundamentally changing marketing for everyone.

People are 40% more likely to respond and learn better when anything is accompanied by visuals. Research shows that 80% of people skim articles online, but they are 94% more likely to view articles with visual.

With human beings’ attention span dropping from 12 seconds to 8 seconds (and the goldfish has an attention span longer than us… 9 seconds to be exact!), it has become essential that brand messages, in any form, should contain visual content and be shorter. And the trick is using a visual element or two to convey something that would otherwise take a thousand words.

Online marketers predict that by 2019, 80% of all internet traffic will be video, and at this rate, it’s quite obvious that visual communication is a marketing medium that is going to stay around for several years. Hence, adapting your marketing strategy to be more visual is the best way to future-proof your brand.

See the infographic to find the staggering visual communication statistics and tips you need to know.

An infographic by Creately.

Ecommerce Marketing Trends To Watch Out for in 2017 #Infographic #eCommerce

We are well into 2017, and the e-commerce industry is riding on the wave of new trends and technologies. Consumers have embraced the ways of shopping online through their mobiles, and the retailers are also providing the most interactive experiences to them. According to Conversion Fanatics, customers spend 44% of retail Internet minutes on their mobile phones and 11% on their tablets.

It’s high time that the marketers stop thinking “mobile users” and “desktop users” as being different. This is because an average household has 7.4 internet connected devices. It means that the person who is a ‘mobile user’ one minute, becomes the ‘desktop user’ the next one.

So why not have a UX design enticing enough for the mobile users not to switch their devices? The e-commerce marketing world is going through these and many more such changes. This infographic from Biztech Consultancy will give you further insights on the latest ecommerce marketing trends.

An infographic by Biztech Consultancy.

How A24 Films Brilliantly Marketed ‘The Witch’ #Infographic #TheWitch

In February 2016 A24 Films brought the indie supernatural horror movie ‘The Witch’ to theaters. It was a difficult sell to mainstream audiences due to its odd premise. The film which was budgeted at around $3 million USD earned over $25 million after 6 weeks at the North American box office.

We decided to take a look at the timeline of A24’s brilliantly executed social media strategy. We broke it down to the exact dates that each social account (FB, YouTube, Twitter, Instagram) went live. In the end – the little film managed to hold its own while competing with much larger Hollywood blockbusters.

An infographic by MassiveKontent.

Outbound VS Inbound Lead Generation #Infographic #LeadGeneration

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

With outbound lead generation, the marketer initiates the first interaction by sending out a message to potential leads. The best examples of outbound lead generation are direct emails and phone calls.

Inbound lead generation, on the other hand, allows your prospects to come to you through SEO and the provision of valuable content. Unlike outbound lead generation, it’s the prospect who decides when and how they will reach you.

The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website.
Here’s an infographic that shows the other differences between the two and what each approach can do for your business.

An infographic by PureB2B.