Quick Serve Restaurants (QSRs) are becoming very popular in India.
This has been enabled by two things: 1) A rising middle-class. 2) The breakneck pace of mobile adoption in India.
The middle-class is rising because of IT jobs and the “Make in India” government campaign where foreign companies are required to have local jobs and source 30% of their products from India.
Mobile adoption is also a huge factor in QSR growth. India will be the only major country in the world with double-digit mobile adoption until the year 2021. At that time, they will have more than 810 million people using smartphones. That is 2.5x the current population of the United States.
The most popular QSR in India is Domino’s Pizza. In fact, India is the only place in the world where Domino’s outnumbers McDonald’s 2 to 1.
But Why? This simple infographic will show you why Domino’s has risen to the top.
An Infographic by Coupon Hippo.