A survey by the Swimming Teachers Association (STA) in 2015 highlighted that the popularity of baby swimming classes in the UK has grown significantly in recent years (with an 82% rise in popularity in the last 5 years). However, has the interest already reached its peak? Or is the demand going to continue to flourish in 2017?
Our research used data from the STA survey and Google to determine whether the interest is continuing to rise. Data from Google showed the popularity peaked in January 2016, while 86% of swimming schools agreed that baby swimming had not yet reached its zenith. This may be due to 70% of swim schools having a waiting list for baby swimming classes.
In addition, we found that the 1st national baby swimming week was in 2016, with the next one scheduled later in 2017. Could this suggest that the popularity of baby swimming classes is still growing?
An infographic by Konfidence.